Backstage at Waterleaf is a one-of-a-kind virtual event hosted by the students in the Hospitality Program at College of DuPage in Glen Ellyn, Illinois. For this event, guests will pick up a special culinary experience package prepared by the students of the Waterleaf Restaurant. During the virtual event, guests will have the opportunity to explore food and wine pairings, ask questions, and talk with the students and staff of the restaurant; taking a peek at what goes on behind the scenes in the kitchen, and be a part of some fun activities including bingo and a raffle.
All digital and print materials were designed by Goldmind, a student group in the Graphic Design Program at College of DuPage. This group consists of Steve Jordan, Jacqueline King-Tran, Jessica La, and Ayla Walsh. As a team, they developed the brand identity of Backstage at Waterleaf.
Goldmind created multiple user personas, mood boards and illustration concepts. We also went through multiple rounds of variations, a full collection of the process is linked below.
Brand Guidelines
Bingo Card Illustrations
Menu Cards
Bingo Card Variations
Email and Social Media Banner
GiveSmart Website Banner
