Sandhill Coffee is a small batch coffee roaster located just outside of Chicago in Lisle, Illinois. They source all of their beans directly from farmers and coffee cooperatives. Sandhill Coffee believes in providing a premium, sustainable and environmentally-conscious cup of coffee.
Due to the COVID-19 pandemic, Sandhill Coffee opted to develop a food truck instead of a restaurant or coffee shop setting. Therefore, Sandhill Coffee requested a variety of new promotional materials including: posters, postcards, pop-up banners, flags and other merchandise.
With the environment at the core of their identity, Goldmind (Steve Jordan, Jacqueline King-Tran, Jessica La, and Ayla Walsh), set out to reflect this when developing Sandhill's brand identity. We implemented earthy colors, organic shapes and unique illustrations in order to accomplish an individualistic and polished look for Sandhill Coffee.
Goldmind created multiple user personas, mood boards and illustration concepts. We also went through multiple rounds of variations, a full collection of the process is linked below.
Logo Variations
Colors
Fonts
Sandhill Coffee Postcard
Supplementary Crane Illustrations
Proposed Food Truck Design
Sandhill Coffee Cups
Pop-Up Banner & Proposed Coffee Bag Packaging
Sandhill Coffee Proposed Packaging
